Many people talk about SPAM but do not have a real understanding of what it is and may contact clients and the public in a harmful way without realizing it. The best way to avoid SPAM is through tools that provide security and guidance. Keep reading to understand everything you need to know.
What is SPAM
Before digital media, Marketing was done with flyers, posters, and people announcing loudly, i.e., on the street. However, when it comes to emails and phones, marketing is not limited to the public sphere but also private. When an email that a client does not want appears in their inbox, it invades their private sphere. It's like entering someone's house without permission and leaving a flyer for your company on the table. The person will be suspicious and uncomfortable. Your company will not be well-regarded and will be treated as a nuisance.
In summary, SPAM is a message that the recipient did not request, which can be via Email, WhatsApp, or SMS. It's precisely the lack of a request that differentiates SPAM from Email Marketing. Some people tend to send emails with promotions to clients who did not ask for them, thinking they are doing marketing when they are actually sending SPAM.
There is a belief that your company's marketing needs to reach as many people as possible, but that is a mistake. Marketing needs to reach the right people, and the more focused it is, the more effective it becomes. Besides avoiding discomfort, it better allocates the company's budget to effective strategies.
Consequences of SPAM
Besides causing discomfort to the public, which leads to a negative reputation for your company and decreased sales, many people tend to view these emails as scams, especially when they involve irresistible offers or any other theme that creates a sense of urgency for a purchase.
There is also a sense of disrespect present, as the public feels approached in an aggressive way, feels invaded, and tends to stay away as much as possible as a form of defense. When this feeling is built, the public also starts to distrust the company, thinking things like "If they exploit this, imagine what will happen if I buy," "They'll do anything to sell, but let's see when a problem arises!"
A good example of SPAM consequences is how the general public reacts to phone and internet companies. Any call from them is directly blocked; people don't even accept to hear what they have to offer due to the annoyance caused by their unsolicited calls and other messages.
Customer Relationship without SPAM
Many companies believe that sending SPAM is a way to maintain a relationship with customers. However, in addition to all the aforementioned downsides, the LGPD law also aims to curb this form of marketing. Most SPAMs are sent without assessing who the receiving audience is, without understanding the right moment and the context in which the message is being delivered.
Even understanding that clients don't like SPAM, it's necessary to accept that your company needs to approach the client more personally in some way. If you only discard SPAM without replacing it, there will be a gap in your marketing. As a way of connecting with clients, by giving them something in return to make them feel interested, loyalty and cashback programs originated. But it's not just about giving something in return; it's about the entire technology that does this smartly! Continue reading to understand.
The Best Way to Communicate
The Smartbis loyalty platform can direct communication according to the client's consent, building this analysis through the store's database that indicates what the public's interests and focus are. Therefore, investing in this communication model provides much more security and positive results, as your public will receive what they desire and need.