Also known as a pipeline, the sales funnel is a strategy used to convert a visitor into a customer. It outlines the path a person takes until reaching the final result.
However, it is not easy to follow this path, so Smartbis has prepared this article to help you develop your sales funnel. See the step-by-step guide below.
Understand the funnel
Top – Awareness and Discovery
This is the moment to show the visitor why your product/service is necessary. To do this, it is essential to present a need or a problem that has not been well resolved.
At this stage, your role is to educate the audience by offering content that piques interest in what you offer. Take the opportunity to collect forms with information that may be useful in the future, such as email, phone number, or location.
Middle of the funnel – Consider the solution
Here you deal directly with people seeking to address the needs you presented in step 1. At this point, you can help these people with tips, making them more inclined towards your company and drawn to purchasing.
Bottom of the funnel – Purchase decision
In this phase, the person knows they have a problem and also knows what the solution is, so they want to buy. However, you are probably not the only one selling it. You need to stand out from the rest.
So, highlight in this stage comparisons between your work and other companies' work, emphasizing competitive differences that benefit you. This way, you will guide the customer to buy from you.
Application tips
Create three profiles to run the advertisements. This way, you will reach the right audience more efficiently, preventing you from spending your money on an audience that won't bring results.
It's important that your ads are seen on more than one site so that your presence becomes familiar. The sales funnel works when the customer becomes familiar with the company to follow the steps described above.
Also read “5 easy neuromarketing techniques for your company“