Christmas is one of the most special times of the year, and it is also a unique opportunity to strengthen the relationship with customers by showing how important they are to your business. Surprising and delighting customers during the Christmas period can be easier and more strategic when leveraging loyalty concepts and reward practices. Check out some practical ideas to surprise customers at Christmas while also increasing engagement and loyalty.
1. Offer Themed Christmas Cashback
Cashback is an attractive way to reward customers, and at Christmas it can be even more special. One idea is to create themed cashback, where customers receive extra percentages on each purchase made during the festive season. For example, for each purchase above a certain amount, the customer receives an additional percentage of cashback. This bonus is an incentive for the customer to buy more while saving at the same time.
Practical tip: You can establish different cashback levels depending on the purchase amount. For example:
- Purchases above R$100 earn an additional 5% cashback.
- Purchases above R$200 earn an additional 10% cashback.
2. Progressive Discounts and Exclusive Christmas Benefit Cards
A progressive discount campaign is a way to encourage the customer to buy more to take advantage of increasingly attractive offers. In addition, a specific benefit card for Christmas can help create an exclusive experience. This card can offer rewards according to the customer's purchase volume during the festive season.
Practical tip: Set up discounts that increase as the number of purchases made throughout December grows, for example:
- First purchase: 5% discount.
- Second purchase: 10% discount.
- Third purchase and beyond: 15% discount.
3. Exclusive Gifts and Giveaways for Loyal Customers
Offering Christmas giveaways to loyal customers is a way to acknowledge the value they bring to your business. These gifts can range from small personalized presents, like a calendar or a product kit, to exclusive discount coupons to be used in January. This type of action creates a bond of trust and a feeling of exclusivity.
Practical tip: Identify your most loyal customers and send them a gift with a personalized thank-you message, highlighting their importance to your business.
4. Special Christmas Referral Program
Christmas is a time of connection, and a rewarded referral campaign can be a success. Customers who refer new members to the loyalty program during this period can be rewarded with exclusive bonuses.
Practical tip: Offer a reward to both the referrer and the referred. For example, both can receive a R$20 coupon to use in January.
5. Personalized Seasonal Promotions Based on Customer Profiles
Personalization is one of the most effective trends to increase engagement. Segmenting Christmas promotions based on customer purchase profiles or archetypes can make all the difference. Offers that align with each customer's specific interests are much more relevant and attractive.
Practical tip: Use historical data to send specific promotions. For example, customers who always buy fashion items receive a special promotion on clothing and accessories.
6. Emotional Communication and Customer Engagement
At Christmas, feelings of gratitude and reciprocity are heightened. Take advantage of this to create emotional campaigns, thanking customers for their loyalty and celebrating the moments you shared over the year. Warm, empathetic, and thankful communication is essential for strengthening customer ties and making them feel valued.
Practical tip: Send an email or a thank-you message with a short video of the team wishing happy holidays. This creates a human and affectionate touch that customers will not forget.
Read also:
The Christmas atmosphere can transform the customer experience
Learn how to create Christmas promotions