More than money
In this blog, you have already learned about post-sales and how important it is for customer retention. Cashback is a way to conduct post-sales because it relates to what happens after the purchase.
It is not simply money. You need to see it as an additional way to engage the customer in your business and to establish a connection with them. However, cashback is the icing on the cake, that motivation for new purchases.
The connection happens throughout the entire sale, from acquiring the customer to receiving the cashback. At the beginning of the process, the customer feels pleasure in buying, and at the end, they will want to feel it again and will receive this stimulus to put their intention into practice.
Also serves as a metric
The customer tends to return only if they feel this emotion right after the purchase, that’s when they will be informed of the cashback and see the possibilities of using it. Thus, a more solid connection begins to form.
About 2 to 3 hours after the purchase relationship, the customer has already forgotten that moment. Therefore, there is no point in sending them anything more. They will no longer be engaged with that moment, and no sensation or emotion will be awakened in them.
Cashback is not like giving money or gifting the customer. After all, the customer who will really use the cashback is the one who will return to your store and generate even more profit for you. Therefore, it can be used as a way to measure customer retention. The more customers use it, the better your post-sales and connection building are.