Advertising a loyalty program is crucial for its success. However, many people still struggle with this and some do not even understand how important it is to make this opportunity clear to customers. To understand more clearly the importance of advertising and learn how to advertise your loyalty program in various places, keep reading.
Reasons to advertise effectively
Many business owners may believe that the loyalty program serves to entice the public to become a customer, but this is a very limited view. The program is not only meant to attract customers but also to retain current ones, stay ahead of the competition, gain more referrals, and position oneself in the market.
It is important to be aware that your current customers receive offers every day for services and products similar to yours. Therefore, the idea that another company might be better or fulfill their needs more easily becomes very plausible. The mistake of many companies is to inform the loyalty program only to new customers, as they assume that recurring customers are a secure network that is unlikely to be lost. However, considering that competition is always growing and improving their marketing techniques, it is crucial for your company to remain vigilant and ahead. This way, every time the competition offers something to your customer, they will know that your company already provides this or something better. When you only offer the basics, you become just one more option and give space for other companies to entice your customers.
Therefore, when a loyalty program is presented to the customer, they can see offers and benefits that will exceed their expectations, bringing them closer to your business. This is a process of seduction that should always occur, not just before the public becomes your customer.
An impressed customer is one who will spontaneously and naturally share your business with friends and family. No marketing your company does will be better than this! Your customer is like the tip of the iceberg; their potential is greater than the purchases they make. These referrals will extend the company's reach, gaining more space in various regions.
Sometimes, the advertising of the loyalty program attracts more current customers than new ones, leading the company to believe it is not successful. However, this is only the beginning. Customer satisfaction attracts much more over time. It is an illusion to expect the desired result in a short time and also imprudent to focus only on one result when many can be achieved!
Where to advertise the loyalty program
Although e-commerce is gaining traction, it is essential to still value the physical store and strive to do good advertising there. Many customers who arrive at the physical store will not be aware of the existence of this loyalty program unless there is a poster, banner, or the attendants offer it to them. Do not ignore this form of marketing, which is very simple and reaches the customer at the right place and time.
This physical announcement of the program is also useful for customers to see the benefits and be prepared for alerts via email, SMS, or WhatsApp. Thus, each time they receive an alert, they will know they are receiving good news about their points, cashback, or coupons. Instead of treating alerts as annoyances, customers will be pleased to receive them, making the presence of your business desirable.
Few companies advertise their loyalty programs on all their social media platforms. Social media is often the first contact the public will have with your company! Therefore, it is negligent to ignore this and miss the opportunity to showcase all the benefits they will have by purchasing from you. Be sure to advertise your program very visibly on all your social media and also on your website.