Google Ads is an essential tool for attracting new customers along with customer loyalty programs! It brings the customer to your business, introduces it, and shows how they can reach you.
For most businesses, Google Ads is the main marketing tool. After all, the positioning it offers represents your level of credibility.
Presentation
The face of your company is there; it is like your official identity document. Therefore, the presentation should be well-designed to convey a sense of trust.
Be careful to include the most essential information while not cluttering the page with extra details. If the user is interested in delving deeper into the content, they will seek out your social networks.
Recommendations are crucial! Referrals are the most powerful marketing there is. Therefore, always ask your customers to rate and comment on Google Maps.
Google Ads Campaigns
You don't want quantity; you want quality. It is necessary to find people who have a certain maturity to use the offered service. Therefore, understanding how to make good use of campaigns is essential to avoid losing money.
To create a campaign, you need to have a metric to base it on. If you use random words and rely on guesses, you will be at a disadvantage. Start by measuring how long and what interests users have on the website pages.
This way, you can track the path they take and understand how they think about your product/service. By understanding the main interests, you can refine the content.
You also need to check which times have less rejection, meaning accesses that don't navigate or spend little time on your site. It can be noticed that at certain times there are many unqualified accesses. With this information, you can build campaigns at specific times and reach a higher quality audience.
See more Google tools at this link.