Have you ever stopped to think about what defines your quality client? Many people are so worried about simply gaining clients that they fail to assess who is coming in.
Not everyone who buys has the profile that will help your company take off. The wrong client can be more dangerous than no client at all because the company focuses on an audience that will not bring results.
Profile of a quality client
The quality client, above everything else, values your work. They won’t consistently be asking for discounts whenever possible or complaining about prices. Remember, it's not just the company that values the client, the relationship should be reciprocal.
Besides valuing your work, the client feels comfortable within the company, as if it was made for them. The client's profile aligns with the company’s profile. Therefore, they enjoy having contact and visiting, if it's a local business.
After purchasing, the quality client feels proud of their purchase and talks about it to those around them. By doing this, they refer the company to other people with a similar profile and have chances of being loyal.
Some business owners might think a quality client is one that spends a lot all at once. However, a quality client is one that may not spend much in a single purchase but returns multiple times, generating more revenue for the business.
Interaction in E-commerce
The quality client comments and gives testimonials when making purchases. Their criticisms help the company improve, and their praises influence the public to buy.
The interaction of this client on social networks is also frequent. They naturally comment, like, and interact. It's through them that the store gains credibility in the digital space.