Like everything in life, loyalty programs also have their weaknesses. This weak point is quite common in larger companies, especially those with branches.
Some loyalty programs are really attractive to customers, have great advantages, and were strategically created, but they do not grow. Maybe this is the problem that is preventing the continuous growth of your project.
The Weakness
Investing in Marketing is essential and, if you follow the tips on this blog, you probably already do that. However, some people's marketing vision can be limited, and this is the biggest weakness of larger companies.
Marketing should not be done only on the street or the web, directed at customers. It needs to exist within your company and be directed at employees as well. After all, if they do not believe in this loyalty program, how will they advertise it?
It is important that you have clarified what the benefits of your program are and how it works; discuss it in team meetings. Be motivating and teach your team all the advantages and growth opportunities your company will have.
In this internal marketing strategy, there is still one more step that needs to be taken. Besides motivating and educating the team, it is necessary to train them to sell your loyalty program.
Team Training
Many companies do not train their employees to talk about the loyalty program. Many even feel confused when explaining to the customer how it works.
This insecurity makes people prefer not to talk about the program because the human tendency is to avoid the unknown. Thus, most customers do not even know that a loyalty program exists.
Therefore, train your team to no longer have this weak point! Set aside time to teach them how to use the App, activate and deactivate functions, explain the benefits and timelines clearly, talk about marketing, how to approach the customer, and whatever else is necessary.
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