Some people feel that they never achieved financial success, even after having walked a long professional journey. There are also those who think they are successful when they are not, living in an illusion because their vision is limited. They say everyone has their own conception of what it means to be successful, which may be true if the reference is to the amount of money. However, success needs to be solid and constant regardless of your utopia.
If you want real success, not an illusion. If you want firm and consistent success, you need to learn to work with a focus on the foundations of your business. Those who choose to focus on reputation end up building something very beautiful but very fragile. See which beliefs might be leading you to build an illusion.
If a lot came in, I have a lot
Many people measure their financial success by the amount of money that enters the cash register. However, this is perceived in a limited way because they measure profit monthly, while the ideal for a company is to measure profit annually, at the very least. Profit is also not everything that comes in because there is a need to set aside part for working capital and company expenses.
Imagine two clothing stores. Store A received R$35,000 in its cash register, the owner took this money, paid expenses, employees, and taxes. In the end, he had R$12,000 left for personal expenses. Store B received $30,000, set aside $5,000 for working capital, paid its employees, paid the store's expenses and taxes. By doing this, he took $7,000 for personal expenses.
The question is not which store is more profitable, but which store is capable of surviving a crisis. After two years, store A will have no financial reserves, while store B will have $120,000 for emergencies. This will determine which company is more successful and stronger. Working capital is essential for the success of a company. Even if management is well-structured, it is not possible to control external actions such as crises and other accidents. If you have no reserves, no working capital, you have nothing solid.
One day they will value my business
Some people think they haven't been successful yet because their business hasn't been valued or discovered by the right people. This is a victim mentality, which places the blame for your failure on third parties, and it can be a way of thinking learned socially from your close circle of people.
Waiting for someone else's recognition is a recipe for failure. Intelligent and active people will place themselves in the gaps they find, making it impossible for others not to notice them. Besides being excellent, the work a company presents must prove to be indispensable. You create the client's need, you show your value.
My talent is enough
You may be very good at baking bread, but to manage a bakery you need to understand communication with customers, finance, marketing, sanitary rules, and others. Realize that making excellent bread is not enough to sell well. You may have a very good talent, you may be excellent at something, truly superior to others, but that is not enough.
There will always be areas that you don't master and you will need people by your side to be able to continue. It's not necessary for people to do it for you; sometimes a mentorship might be enough. Besides doing more than you already know, you need to connect with other people and form partnerships.
Everyone needs help when starting something new, whether it's a company or a loyalty program. Finding some people who already have market experience makes all the difference because these people can identify points you haven't found yet, and many problems will be avoided.
If I do this, I'll achieve financial success
Some believe there will be an innovative action that will guarantee them financial success, like finding the pot of gold at the end of the rainbow or the diamond at the end of the mine. However, there is no single action capable of doing that. Success does not depend on one action, but on several actions done with excellence!
Learn to surround your company with strategies. A loyalty program is one of them, and within it, there are various other possibilities of actions that will strengthen the loyalty program and your business. Financial success is not how much you earn, but what you do with what you earn and how you protect what you already have.