Have you ever felt that some promotions “shout” too much and end up pushing customers away rather than attracting them? The truth is that, in the era of personalization and experience, knowing how to communicate an offer makes all the difference between being remembered or ignored.
In this article, you will learn how to strategically, elegantly, and effectively promote deals using techniques that generate desire and confidence — and how Smartbis can assist in this process with automation and data intelligence.
The danger of seeming desperate
This type of exaggerated and desperate language — like “Last chance!”, “Hurry, it's ending!” or “TODAY ONLY DISCOUNT!” — is a legacy of old marketing strategies based on urgency and the fear of missing out (the famous FOMO). Although they might generate short-term results, today they tend to have the opposite effect in the long run: they sound forced, desperate, and compromise the brand's credibility.
The modern consumer is more aware and well-informed. They seek trustful relationships, genuine experiences, and clear advantages. When a brand uses too much pressure, it generates distrust, as the customer may wonder:
– “If it's so good, why are they pushing it so hard?”
Furthermore, this type of approach does not build value. It focuses only on the immediate sale, not on building a bond with the customer. Instead of feeling special, the consumer feels like just another sales target.
How to communicate promotions strategically
Communicating promotions strategically is essential to create real value in the client's mind — without seeming desperate or generic. It is possible to sell more without compromising your brand's image. Here's how to do it intelligently:
1. Focus on the benefit, not just the discount
Instead of simply announcing “30% OFF”, show how it transforms the client's life. This creates an emotional connection and value.
Example:
Before: “30% discount on haircut and treatment.”
After: “Transform your look without breaking the bank: haircut + treatment for $59.90.”
2. Use subtle and effective triggers
Mental triggers work — but they need to be used elegantly.
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Scarcity: “Limited spots for the weekend.”
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Social proof: “Over 200 customers have already benefited.”
These phrases spark interest and urgency without feeling like pressure.
3. Personalize the message
Generic messages go unnoticed. Personalized ones, however, show attention and care.
Example: “Hi Ana, we have a special gift for you who love our beauty services!”
This type of communication reinforces the bond and increases the odds of conversion.
4. Keep the design clean and professional
An exaggerated look, with loud colors and many emojis, can convey amateurism. Prefer:
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Brand color palette
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Legible typography
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Quality images
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Clear information
This conveys credibility and reinforces your business identity.
Customer communication does not have to be generic or cumbersome. Smartbis is a complete platform that transforms your promotional actions into personalized, automated experiences with a big brand feel — even if you're still growing.
Features that make a difference:
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Personalized automatic messages via WhatsApp, SMS, and email, to reach the customer on the right channel, at the right time.
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Smart audience segmentation, allowing you to send promotions only to those who are truly interested — avoiding spam and strengthening the connection.
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Campaigns based on purchase history, to show that you understand each customer's behavior and preferences.
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Automatic notifications that alert the customer when they reach a goal in the loyalty program or unlock a new benefit.
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Standardized and professional designs that maintain your brand's visual identity and convey trust.
And the best part: all this with engagement reports, so you understand what works best and can adjust your campaigns based on real data.
Practical example of promotions with Smartbis:
Imagine a client is just a few points away from receiving a reward. Smartbis automatically sends:
“Hi João, you're almost there with your points! Just $20 in purchases away from securing a free haircut. How about taking advantage of this week?”
This campaign is Personalized, Relevant, Gentle, and persuasive, without pressure.
With Smartbis, you not only sell more — you communicate better, retain customers intelligently, and build a lasting relationship with them.
Communicating promotions is an art — and those who master it, retain more easily. Avoid the exaggerations and build a relationship based on perceived value, personalization, and trust.
And if you want to do this more efficiently and professionally, Smartbis is ready to assist you.