Those who have heard the phrase “out of sight, out of mind” know very well how much a stable communication makes a difference! In your business, it is essential to keep the client loyal and connected to the company. This communication increases the emotional bond with the company and also the recurrence of purchases. If you want to know how to maintain good communication with the client, read below.
Where to start communication?
Your main means of communication should be where the client is, plain and simple. If most of your clients are on WhatsApp, that's where it should be. If most of your clients use Instagram or Tiktok, you need to be present on these social networks consistently. These platforms are generally the places of the moment, but it is important to evaluate the age and intention of the audience.
Social places like restaurants or nightclubs require a special investment in Instagram or social networks that allow the exchange of reactions among clients. More exclusive/private places like home goods stores or some hotels might find it more interesting to keep the client connected via WhatsApp or Email, which are also more private.
However, it is important to keep in mind that choosing the right social network should not prevent you from communicating on others. The more you appear, the better. Additionally, you will be able to filter and analyze what kind of client arrives through each of them.
The minimum about each platform
- WhatsApp: If you seek greater intimacy with the client and your business requires more personalized communication, this platform is the best option, as the client has it with them most of the time.
- Email: It is a sporadic form of communication, for more relevant information and businesses that do not require much involvement. This approach also requires the professional to pay greater attention to writing using persuasion mechanisms.
- Instagram, Facebook, Tiktok, among others: These platforms are at an intermediate level of intimacy, not requiring as much preparation as email and being more public than WhatsApp. They serve to entice your client and increase the level of trust in the product/service.
- In-person: In-person communication needs to be careful not to be intrusive and force an intimacy that does not yet exist. Therefore, it is important to invest in visual information like banners, for example, so the client approaches when they want.