Creativity doesn't happen like magic in people's minds. It is a skill that can be developed and refined.
That's why it's not enough to just have a blank canvas to paint on; first, you need to choose the right brushes, see scenarios, and define the colors. All of this is rational and also creative. The artistic impulse is the result of a process.
Find inspiration
Nobody creates something from nothing, so it's important to have something as a source of inspiration. Music, movies, videos, and environments can help when it comes to creation.
Make a good draft
Jot down the things that come to mind, select keywords, colors, and a flow to follow. This way, you will have something to lean on. The draft is like a skeleton that will support all other details of your publication.
Research trends
Don't limit yourself to creating based only on your perception. To have creativity, it's essential to think outside the box. Therefore, research as much as you can, learn more techniques regarding content creation.
No hurry!
Yes, haste is the enemy of perfection, creativity, and your success! Take your own time to think and create. For this, understand when you are most creative; some people are at night, others in the morning.
A peaceful environment is essential to collaborate with this. However, remember that many ideas can arise at other times, like during a walk. So, always have a notepad or a phone to jot things down.
Learn to receive feedback
Present your work to the people around you and be patient to receive all the feedback, consider especially the negative ones. It's the vision of what isn't good that will drive you to become better.
Creativity has silly ideas
Yes, there are silly ideas, and it's possible that these might be the best ones. So never abandon an idea because you think it's silly. Do it anyway and ask for feedback! You don't need to follow all the rules you've already set to the letter.