Commerce is not just about the demand for needs, but also about the demand for bonds which are affective. That's why the brand needs to be humanized; people form bonds with people.
The face of someone and contact with another person convey the perception of trustworthiness. This increases the likelihood of your audience making a purchase. So, see below how you can humanize your brand.
Own Language
Show your product/service as you would to a family member. Explain patiently, whether through videos, audio, or images. Train your marketing team to build a language appropriate to the product/service that brings people closer to it.
An own language builds an identity that will make potential customers recognize your brand every time your company appears. This familiarity also positively influences the buying decision.
Reveal a bit of the behind-the-scenes
To humanize means to show the human side, that is, who is working here and what they do. Show the public that you also wake up in a bad mood, love eating lasagna, or playing a sport. This makes them feel close to you and the company.
When you reveal that normal people work there, the public identifies with them and builds a positive image of you. Once again, familiarity plays its part.
Introduce the team
People want to look into others' eyes, see faces, and hear voices. Only then is a bond of trust built. In this way, trust has value and is worth more than money. When there is trust, the price is not as relevant.
Present a happy team interested in the customer's well-being. Show the daily life of this team and how much they strive to do their best. This is how the customer begins to value everything you offer, as they follow the company's daily effort.