SmartBis offers a practical and efficient platform to set up a cashback program for e-commerce, allowing you to retain customers and increase sales strategically. Here is a step-by-step guide to creating your cashback program with SmartBis.
1. Understand what Cashback is on SmartBis
On the SmartBis platform, cashback works as an automated system that returns to the customer part of the amount spent in the form of virtual balance. This balance can be used for future purchases on your e-commerce, encouraging recurrence and increasing the average ticket.
2. Benefits of Using SmartBis for Cashback
- Complete Automation: Manage the cashback balance automatically, without complications.
- Customization: Set up program rules, such as percentages, expiration dates, and eligible products.
- Detailed Reports: Track program performance with real-time analytics.
- Simple Integration: The platform easily connects to your e-commerce to calculate and manage cashback.
3. How to Create a Cashback Program on SmartBis
Step 1: Define the Program Rules
- Cashback Percentage: Choose a percentage that is attractive to customers and sustainable for your business.
- Example: 5% of the purchase amount.
- Redemption Limit: Decide if there will be a minimum amount for using the cashback.
- Example: Accumulated cashback can only be used on purchases above R$50.
- Cashback Validity: Determine the time limit for the customer to use the accumulated balance.
- Example: Cashback expires in 90 days.
- Specific Products or Categories: Offer higher cashback on products you want to promote.
- Example: 10% cashback on a new product line.
Step 2: Set Up on the Platform
- Access the SmartBis panel and go to the Loyalty Programs section.
- Choose the Cashback option and enter the defined rules:
- Refund percentage.
- Redemption limits.
- Balance validity.
- Customize the automatic messages that customers will receive about the cashback balance.
Step 3: Integrate with your E-commerce
- Connect SmartBis to your e-commerce system through native integrations or API.
- Ensure that the cashback calculation is automatically displayed in the shopping cart and on the payment page.
Step 4: Communicate the Program
- Use the email marketing tools of SmartBis to promote the program to your customers.
- Create banners and pop-ups on the website explaining how cashback works.
- Highlight products with higher cashback to encourage specific sales.
4. Strategies to Enhance the Cashback
- Seasonal Promotions: Offer double cashback on special dates like Black Friday or Valentine's Day.
- Launch Campaigns: Use cashback to promote new products.
- Progressive Cashback: Offer higher percentages as the purchase value increases.
- Example: 5% for purchases up to R$100, 10% above R$200.
5. Track and Optimize
- Monitor reports on the SmartBis panel to measure the impact of the program:
- Number of customers using cashback.
- Repurchase rate after using cashback.
- Best-selling products with the strategy.
- Adjust rules according to customer behavior and business goals.
6. Examples of Customized Rules on SmartBis
- Rule 1: “Get 10% cashback across the store and use it on your next purchase over R$100. Balance valid for 60 days.”
- Rule 2: “Accumulate cashback only on selected categories, such as Personal Care and Makeup.”
- Rule 3: “VIP customers receive 15% cashback on any purchase.”
With SmartBis, creating and managing a cashback program for e-commerce is simple and efficient. The platform's automation allows you to focus on offering an amazing experience to your customers while retaining and increasing sales. If you are ready to transform your loyalty strategy, try the SmartBis cashback module and see how it can elevate your business!