When we talk about points-based loyalty programs, the right words can transform simple customers into recurring buyers. Have you ever received a promotional message and immediately felt tempted to take advantage of the offer? This doesn't happen by chance. The way we communicate activates mental triggers that influence decisions — including buying decisions.
In this article, you'll discover which words spark purchase desire in points programs and how the Smartbis platform helps you use these strategies in an automated, personalized, and effective way.
Why does language matter?
In points programs, the customer needs constant stimulus to keep buying and engaging. This happens when they see value, feel they are progressing, and perceive they are close to an achievement. That's where words that touch the emotional and create a sense of urgency, exclusivity, and reward come into play.
Words that activate purchase desire:
1. "Only a few points away"
This phrase triggers the reward proximity. It makes the customer think: "I'm almost there, I'll take advantage."
Example with Smartbis:
"You are just 30 points away from winning a free combo. How about enjoying today and getting even closer to your reward?"
2. "Exclusive for you"
This word activates the sense of exclusivity and makes the customer feel valued.
Example with Smartbis:
"VIP customers like you deserve more: earn double points in the next 24 hours."
3. "Now is your moment"
Brings the feeling of urgency and unique opportunity.
Example with Smartbis:
"Now is your moment: each purchase today earns double points. Only today!"
4. "Gift"
Replacing "discount" with "gift" completely changes the perception of value.
Example with Smartbis:
"We have a gift waiting for you: use your points and enjoy a special treat!"
5. "Accumulate + Earn"
Connecting action and result is a powerful formula.
Example with Smartbis:
"Accumulate points this weekend and earn a bonus surprise on Monday."
How does Smartbis enhance these strategies?
Smartbis offers an intelligent loyalty platform with features that allow using this communication strategically and automatically:
Automatic sending of messages with the customer's name and accumulated points
Personalized notifications when the customer is close to a reward
Campaigns with strategic words scheduled on WhatsApp via ChatBot, SMS or email
Segmentation by purchasing behavior — meaning the right message goes to the person who will truly be interested
Engagement reports showing which phrases and campaigns generate more returns
In the world of loyalty programs, words are as valuable as points. Well-crafted communication, with terms that spark desire, makes the customer see benefits, feel belonging, and make decisions with more enthusiasm. Smartbis brings all this within reach: you communicate better, retain more, and grow intelligently. Start transforming your words into profit. With Smartbis, your points program becomes an irresistible experience.