The challenges that arise in an entrepreneur's life can bring strong negative emotions. These can directly interfere with their decisions, disrupting the company's progress.
Many entrepreneurs think they were not born to have this type of business. Because the difficulties seem overwhelming, and they feel stuck. Entrepreneurship is hard, and the mind needs to be prepared to deal with it.
The biggest challenge for an entrepreneur is not the market, as some may think. It's their emotions! The way we think guides our steps. See here which emotions are leading you down the wrong path.
Fears and anxiety
Some people start their business already contemplating how it will fail. The belief in failure is quite prevalent. Thus, it appears when the person tries without really trying.
With it, the entrepreneur starts the business but does not fully immerse in it. They start and work, thinking of a plan B. In this way, they may have even another consecutive job or a separate professional plan.
The fear of failure is so great that some people may avoid strong advertising. Because they think they will be very embarrassed when they close the doors. Therefore, they don't invest much in marketing and hope that people will discover and value their work.
There are entrepreneurs who do not trust their own decision, doing everything with insecurity and always ready to give up on their ideas. They also constantly seek the opinion of others, even from people who have never had their own business.
Frustrations and impatience
Some entrepreneurs enter this business model believing in linear and frequent growth. They knew it wouldn't be easy, but they didn't imagine it would be this difficult.
The reality they face can be overwhelming. Growth is not only slow, sometimes it doesn't even exist. Thus, anguish and frustration take over.
Impatient to grow, they make decisions without thinking. As the saying goes, they shoot in all directions. They make partnerships with anyone, agree to sell for little profit, create promotions desperately.
The anxiety to execute makes them forget to plan and rethink their business. In this way, they act on impulse, and when they do something that could be promising, it is not well executed.
Pride
Unlike the insecure entrepreneur, the proud entrepreneur does not accept feedback from anyone, not even from experienced entrepreneurs. Therefore, when they receive a new idea, they are ready to attack it.
A business is created based on our expectations. Over time, real life shows itself, and changes will need to be made. However, the proud entrepreneur chooses to fight against reality, blaming the public, the state, or the region for their failure.
Reformulating the business is necessary. It is essential to understand that the entrepreneur has a boss, and the boss is all the people who buy from them. Therefore, if these people are not satisfied or no longer approach, changes must be made.
Laziness
Many people say, "I will have my own business, be my own boss, to work only when I want." However, the entrepreneur needs to work much more than an employee, simply because they run a great risk if they don't.
The willingness to work is put into check by reasons greater than waking up in the morning with rain and cold. Slow growth, debts, worries, and pressure cause intense discouragement.
These challenges cause emotions such as guilt, anger, anguish, and even despair. Therefore, some entrepreneurs think about giving up many times.
When this intensity is not controlled, the entrepreneur may place their feelings above obligations. Thus, they wait for a moment of calm to do good work.
With or without will, with or without energy, the entrepreneur needs to be active. Challenges should not be so strong as to prevent them from visualizing their goals and fighting for them.