Endomarketing is the marketing that happens within the company, in other words, with the employees. It is what increases team spirit and strengthens the purpose. Thus, employees feel proud to work and fulfill their tasks.
Many companies still ignore this way of promoting themselves, investing in external marketing because they believe that sales are the most important thing. However, if the company's internal environment has some kind of deficiency, it spills over to the public.
How to apply endomarketing
Reward the effort and achievements of your employees. This way, they will feel noticed and valued. This contributes to increased productivity and, consequently, higher profits.
Celebrate personal birthdays and company anniversaries of your employees. This way, the family spirit increases, the employee wears the company's jersey, as the bond becomes emotional.
Parties and gatherings also contribute to a family atmosphere and improve the organizational climate, making the work environment more pleasant. Thus, employees feel pleasure when thinking about the company.
Value your employees’ talents by betting on them. This helps the employee realize that they can grow within the company. Thus, they see a future in this place and the turnover rate decreases.
Spread your brand everywhere. Build a visual identity in the workplace, whether physical or virtual, so the employee always remembers what they are doing and the meaning behind it.
Don’t waste time!
Endomarketing is not difficult to apply and, over time, it becomes something natural and cultural. Because the actions can be quite simple, like changing the environment a little and being more attentive to employees.
Certainly, employees appreciate it and will be proud to say where they work. The first people companies should care about are them! Because they carry the brand wherever they go.