The next year is coming, and many companies are doing their final analyses and seeing results that may be satisfying or discouraging. Whatever the outcome, the mindset and energy you direct towards your business can be determining in various aspects of the company. Therefore, this article will help you align your vision so that the next year is much more productive and satisfying.
Reality vs. Expectation
Let's start discussing the basics: Your company will only grow more if you deal with the reality of what it has generated and cost you. Create charts with all the important data, a simple table for the entire year, and start analyzing! Whether the reality was far from the expectation or exceeded it, you must prepare, along with your team, to enhance the company in the coming year.
Identify the company's biggest weaknesses, hold meetings with employees, and ask for their viewpoints. Broaden your vision even in areas that may be considered irrelevant. Previous results will provide guidance for your business, showing where improvements can be made. Do not ignore them or cover them up. Do not make excuses to continue at the same pace. If you want different results, you need to be willing to do different things too.
Start seeing negative results as signs pointing the way forward, not as failures that discourage. Success is not linear. When you think you are rising, you may fall again; if you learn from the fall, the next wounds are unlikely to be severe or immobilizing for the company. Falling and getting back up is part of the process; just make sure to get up and keep moving forward.
Loyalty Marketing
Keeping a loyal customer is always more profitable than having to win new customers all the time. Therefore, it's worth thinking of new strategies to entice your current customers, making them more loyal to the company. Intensifying loyalty efforts will reinforce brand value and establish a stronger bond with your customers. For the next year, besides adjusting some company processes, it's important to focus on and continue customer loyalty efforts.
The big secret to retaining customers is to please them with everyday simplicity, transforming big sporadic actions into small acts of care that blend with the brand's profile and build the company's reputation. It's with this focus that the Smartbis loyalty platform has more than 107 thousand businesses and over 8.9 million users, with up to a 30% increase in the recurrence of their sales.
The efficiency of the Smartbis platform is proven by consolidated data and analyses conducted periodically, along with constant updates. The quality of services can be confirmed by the vast majority of positive reviews concentrated where our clients are, such as Google, Facebook, Instagram, NuvemShop, Loja Integrada, WIX, Shopify, and many others. That's why Smartbis is the best and most complete customizable loyalty platform on the market.
Don't Forget the People!
The people working with you are essential for the growth of the company, so it's important to take care of them, showing empathy and goodwill. To achieve this, see how they feel about the company. If possible, speak with each one individually. Don't forget to please them with some tokens of appreciation and show readiness to solve the problems they present. Take everything into consideration and plan a change together, so they also become more involved with each other and feel a sense of belonging.