Every seller knows that a single slip-up is enough to make the customer back out of the purchase and give the company a bad reputation wherever they go. Even if they have techniques and follow a sales funnel, it's necessary to have intelligent socializing skills, with sensitivity to communicate and build a bond with the customer. With that in mind, here are some behaviors to never repeat with your clients.
Not Listening to the Customer
Some sellers speak too much, preventing the customer from having space to express themselves and ask questions. The sale turns into a monologue. This shows that the seller is insecure and wants to control the entire situation to avoid going off track. The customer may leave this conversation feeling disrespected and will likely not seek out this seller again, as no trust relationship was built.
Pressuring Him to Buy
In times of crisis, it's common to see sellers pressuring the public to buy from them. This pressure is evident in the haste conveyed, as if the seller thinks that if the customer has time to think, they won't buy. This only increases the customer's distrust. With this behavior, the seller shows more interest in selling than in solving the customer's problem.
Providing Incomplete Information
The more practical information a seller can provide, the better, it shows they have knowledge about the product and makes the customer feel more secure about their transparency and honesty. For example: a clothing seller can talk only about models and colors, seeing what looks best on the customer, but if they know the fabric, brand, and size, the customer will feel more secure buying from them.
Over-Romanticizing the Product
The lack of knowledge and information will leave a void that will be filled by the romanticization of the product or service. This is an attempt to seduce the customer to buy, but its exaggeration gives the perception of misleading advertising. Using emotions to make a sale is very important, but emotion should be like seasoning, not the main dish. Usually, this seller avoids talking about the product's bad characteristics and may even omit important information, leaving the customer very dissatisfied.
Badmouthing the Competitor
This attitude reveals how small-minded this seller is. Those who badmouth the competitor show that they are more concerned with the neighbor's lawn than watering their own. It is a behavior that reveals a victim-like and irresponsible posture. Thus, a customer will hardly trust this seller.
Complaining About Sales
Have you ever entered a store where the seller was complaining about low sales or that the crisis was affecting them too much? This complaint, as genuine as it may be at the moment, is being made in front of the wrong people. The seller who does this encourages the customer to buy out of pity, not because they are genuinely interested in the product or trust the seller's work.
Additionally, the emotions the customer feels in your store can determine if they will return or not. When these complaints are made, emotions of hopelessness and discouragement, which are not attractive, are transferred.
Taking Too Long to Respond to the Customer
The customer has their own moment of interest in buying. Therefore, when they inquire, it's very important to respond promptly and swiftly. Even if it seems like it's just one customer or the product to be purchased doesn't make much of a difference in the company's budget, it's important to remember that a customer has much more to offer than just money. They can contribute to the company's reputation and recommend it to others.