Having a loyalty program in your pharmacy is excellent for attracting and retaining customers! Because people who go to the pharmacy usually do so frequently.
Thus, when they discover they have access to a loyalty program, they reduce their search and research for competitors and also prefer your establishment in times of urgency.
The pharmacy chain Droga Raia is investing heavily in loyalty programs. See how this chain is winning and keeping its customers increasingly loyal!
How it started
The Droga Raia loyalty plan started within the company. When a customer went to the counter to ask for some medication or help, the employee registered their CPF.
With this, the pharmacy had access to the customer's purchase history, offering promotions that match their profile. All offers were checked right there, through a printed paper that the customer received.
Discounts on various medications and products were the main attraction in that loyalty program aimed at customers. However, the chain continued to explore its possibilities in this field.
The pharmacy in the palm of your hand
An App was developed for the customer to check discounts and make online purchases. In it, even greater discounts were offered. Thus, the customer can check their discounts before making the purchase, which enhances the seduction process.
In addition to discounts, products can be picked up at the store or delivered to the home. Thus, the customer has several options to choose how they want the purchase to be made.
Points program
In addition to discounts, the pharmacy implemented a points program, called Stix Points. Through it, the customer accumulates points with each purchase and can exchange them for other products from the same store.
The control of Stix Points is carried out through the App, which shows the number of points and which products can be purchased with them. Thus, the customer is surrounded by several advantages and it becomes easy to build loyalty with Droga Raia.