An innovative restaurant developed a cashback-based loyalty program, offering real benefits to its customers and strengthening its relationship with the public. Customer loyalty is one of the pillars for the sustainable growth of any business, especially in the food sector.
How the Cashback Program Works
The created program allows customers to accumulate 0.04 points for every R$1 spent. These points, when accumulated, can be converted into discounts on future purchases. Additionally, the platform facilitates the redemption of cashback directly through the app, making the experience intuitive and accessible.
Another standout feature of the program is the rewarded referral system. Whenever a customer refers someone who makes their first purchase, the referrer receives R$2.00 in cashback. This feature promotes engagement and expands the customer base organically, increasing the restaurant's reach without the need for large investments in traditional marketing.
Benefits for the Customer
For customers, this program represents a direct and tangible benefit. Unlike traditional loyalty systems, where points can be difficult to convert into real advantages, cashback offers an immediate and practical return. Moreover, the use of WhatsApp and email automation keeps customers informed about their balance and special promotions, ensuring greater engagement and frequent returns to the restaurant.
Advantages for the Restaurant
From the restaurant's perspective, this model generates positive impacts on several fronts:
- Increased purchase recurrence: Customers are encouraged to return to make use of accumulated cashback.
- Expansion of the customer base: The rewarded referral attracts new consumers without high acquisition costs.
- Closer relationship with the public: Constant contact via WhatsApp and email strengthens communication and enhances the customer's experience.
- Competitive edge: In a saturated market, a well-structured loyalty program becomes an important attraction.
Studies indicate that a 5% increase in customer retention can result in profit growth between 25% and 95% . Furthermore, loyal customers tend to spend up to 67% more per transaction compared to new customers. Many restaurants observe that after implementing a loyalty program, participating customers typically consumed 30% more on average than non-participants in the program. Some chains manage to increase their Return on Investment (ROI) by 150% and reduce the number of discounts offered to customers by 10% with the loyalty program.
The Solution Behind the Program
The development and implementation of this loyalty program were facilitated by Smartbis, a platform specialized in customer engagement and retention solutions. With efficient and flexible technology, Smartbis allows companies to create personalized programs tailored to their specific needs.
If you wish to create a loyalty program for your business, visit the Smartbis website and discover how to turn customers into true fans of your brand.
See more success stories on the official Smartbis website.