With the example of the selective collection company below, you will be able to understand how citizens are encouraged to develop environmental care through a loyalty program. Taking care of the environment doesn't have to be a utopia, this care can turn into an opportunity!
How does the company work?
The company Eco da gente understands that selective collection only has an impact when citizens are involved. Therefore, its very name is already inclusive.
The values implied by the website are health and justice. The company understands that its actions reach these ideals. Therefore, they mobilize municipalities and populations to participate in the projects.
In their functions are project management, environmental management consulting, solid waste management, and plan development. Their work starts with municipalities and is extended to the people.
Point accumulation!
Participation in their loyalty program begins with a small online registration through the PWA technology App. After registration, the customer receives access to the program's data and benefits.
Among the benefits are several exclusive offers in partner stores and discount coupons. Coupons can be redeemed as the customer accumulates points.
Loyalty program marketing
The marketing of this Selective Collection focuses on the sense of unity and commitment to the environment where citizens live. Moreover, the site features several photos of mobilized teams, thus ensuring the humanization of the brand.
The population is integrated into a "competition for good," tracking their progress in real-time via the App. The bonus with coupons and discounts is a strengthener of this process because it allows the public access to a short-term reward.
The main focus of this project is not profit, but the transformation it can provoke by mobilizing people. Therefore, the loyalty program is another motivator for customer retention.