With the increase in loyalty programs and demand for benefits, managing benefits has become a necessity. Thus, the market increasingly offers the possibility of new segments according to the new needs that arise with evolutions.
Companies that perform this work can make their business even more attractive to customers. See the example of SindicalCard Social below.
About the company
SindicalCard Social is a company that presents itself as a solution for the management of social services, integration, and loyalty of associates and employees through a network of partners. Therefore, its focus includes the development of workers.
The company establishes various partnerships in the areas of health, development, and well-being. Among them are health plans, dental plans, exams at special prices, discounts at pharmacies, and leisure clubs.
Furthermore, it offers subscribers school kits, maternity baskets, prize draws, events, and more. Its main objective is to professionalize and democratize access to quality social services necessary for workers.
Benefits club
The company named its program uCardz. This is the first points program for union entities, where each activity is scored.
The program is open to everyone and registration is done online. It only requires CPF, cell phone, and password. Additional data should be provided after registration verification.
After registration, the client will be directed to download the App. Thus, they can track all of their benefits. The App has an intuitive user-friendly profile.
The client can accumulate points and exchange them for products from partner companies. Moreover, special discounts can reach up to 100%.
Marketing
SindicalCard Social bet on exclusivity as a form of seduction. It makes this clear on its website using words like “exclusive” and “only you”.
It offers its plans in a clean design, with light colors and simple fonts, making reading comfortable. The company decided to leave all information in text format so that the public has no doubts about the benefits club.