A financial services app successfully implemented its Benefits Club by utilizing the rewards and loyalty solutions from Smartbis. The program, based on a simple and efficient model, allows customers to accumulate points from their spending, which are converted into cashback. This system encourages repeat purchases, increasing consumer engagement and loyalty.
Main features:
The strategy adopted by this Benefits Club is accessible and easy to understand. Each R$ 1,00 spent generates 0.05 point, which can be accumulated and converted into cashback. Although the conversion rate is modest, it provides a constant incentive for customers to keep purchasing, especially when associated with direct and tangible rewards. The program operates under the Normal Plan – SuperClub Plan, prioritizing simplicity and ideal for companies looking to build customer loyalty without complicating operations. This straightforward approach favors consumers who value clear and easy-to-access benefits, even if the point accumulation from small purchases takes longer to generate significant rewards.
- Type: Benefits Club
- Format: Points
- Benefit: Each R$ 1,00 is worth 0.05 point(s)
- Currency: Cashback
- Plan: Normal – SuperClub Plan
Program Features:
The program prioritizes simplicity, making it easy to manage and accessible for customers. One of the main highlights is the Referral Program: whenever a customer refers a friend who registers, both receive R$ 10.00 in cashback. This mechanism encourages organic growth of the user base at a low cost, leveraging word-of-mouth marketing.
The decision not to include complex automations, such as automated voucher management or marketing campaigns, is strategic. By avoiding advanced technologies, the program maintains lean operations and reduced costs. Furthermore, this choice enhances customers' understanding of the system, providing a more direct and transparent experience. Simplicity also removes technical barriers, making the program more accessible to a diverse audience. The inclusion of coupons in partnership with marketplaces expands the possibilities of benefits, adding value to the program without increasing its complexity.
- Referral Program: Yes. By referring friends who register for the program, the participant earns R$ 10.00 in cashback and the friend also receives R$ 10.00.
- Voucher Automation: No.
- Marketing Automation: No.
- Platform Integration: No.
- Website Widget: No.
- Gamification or Ranking: No.
- Satisfaction Survey: No.
- Marketplace Coupons: Yes, with strategic partnerships.
- Monetization: Yes, through subscription plans and partnerships in the sale of cashback.
- Google Login: No.
Benefits Club Advantages:
The main advantage of this Benefits Club lies in its simplicity and efficiency. The possibility of converting spending into cashback creates a cycle of clear and appealing rewards, encouraging customer loyalty. Additionally, the simplicity of the program reduces the need for complex technical interventions, making administration easier and keeping operating costs low.
The Referral Program is a strong point, as it expands the customer base organically by leveraging the power of referral marketing. The absence of advanced automations is not a limitation; on the contrary, it simplifies the customer experience, allowing for easier understanding and utilization of benefits. This direct approach strengthens the relationship between the company and its consumers, creating an environment of trust and continuous engagement.
This model is ideal for companies seeking a practical, efficient, and low-cost loyalty solution. By focusing on clear rewards and direct relationships with customers, the program creates a virtuous cycle of satisfaction, retention, and sustainable growth.
Learn more about other success stories by visiting the Smartbis website and discover how Smartbis Loyalty Marketing can boost your business.