One of the points that generates the most doubt among entrepreneurs is: should I use a digital or physical loyalty card? Have you ever stopped to think if your loyalty program is really bringing the expected results? In this article, we will compare the two formats, highlight the strengths of each, and how Smartbis services can help you choose the best path for your business.
Physical Loyalty Card: the traditional one that still works
The physical card is that old acquaintance: with each purchase, the customer earns a stamp or sticker, and upon completing a number of interactions, receives a reward.
Advantages of physical cards
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Easy to understand and apply.
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Creates a tangible sense of progress.
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Works well in places with limited internet access.
Disadvantages
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Can be easily lost or forgotten.
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Difficult to measure and control.
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Does not allow automated marketing actions.
This model is still useful for small businesses, such as coffee shops, barbershops, and neighborhood salons, but has limitations when the goal is to scale or personalize the customer experience.
Digital Loyalty Card: practicality, data, and automation
The digital card is rapidly growing for a simple reason: it is convenient for the customer and powerful for the business.
With it, the customer can track their points on their phone and you, as an entrepreneur, can access reports, customize promotions, and maintain a direct communication channel.
Advantages of digital cards
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Impossible to forget or lose.
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Integration with payment systems, like Stone machines and payment links.
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Allows automatic sending of notifications and promotions.
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Real-time data generation for strategic decisions.
Disadvantages
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Requires internet access.
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May have an initial learning curve for the merchant.
Smartbis: the best of both worlds
Smartbis offers a complete platform for customer loyalty, with solutions for those who want to start with the physical model and for those who want to migrate to digital.
Here's what Smartbis offers:
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Creation of 100% customized loyalty programs.
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Digital cards accessible via QR Code, app, or direct link.
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Integration with Stone machines to automate points and cashback.
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Real-time reports to know which clients buy the most and what works in campaigns.
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Support for those who want to use physical models with internal registration via system.
Moreover, Smartbis allows you to work with cashback, stamps, coupons, and specific campaigns for each client profile, all with automation and without hassles.
And after all, which generates more results?
If your goal is to retain with intelligence, measure results, and grow predictably, the digital card is the best choice.
On the other hand, the physical model can still be useful in very local businesses or in contexts where the public is not used to digital use.
But the big difference lies in using a platform like Smartbis, which allows combining the two models and adapting strategies according to your client's profile.
Conclusion
Loyalty is not just repeated purchases — it's creating an experience the customer wants to repeat. Choosing between a physical or digital card depends on your audience type, but with Smartbis solutions, you can go beyond stamps and points: you create lasting and strategic relationships.
Learn more about Smartbis and start turning your customers into loyal fans: www.smartbis.com.br