Have you ever thought that your brand colors are much more than just decoration or a simple identifier? Just as we form a first impression when we see someone, people form a first impression when they see your logo, card, or any material.
This impression can be decisive for closing a deal. That's why it's very important to understand what message you want to convey to the customer and how to do it quickly and efficiently.
What does each color represent?
- Red: Related to passion, enthusiasm, and aggressiveness.
- Yellow: Positivity, communication, intelligence, and discipline.
- Orange: Sense of warmth, balance, enthusiasm, and generosity.
- Green: Peace, balance, healing, and hope.
- Blue: Kindness, tranquility, patience, and inspires trust.
- Purple: Intuition and spirituality. Preferred color by women.
- White: Cleanliness, coldness, purification, perfection, and love.
- Black: Power, confidence, mourning.
- Pink: Friendship, humility, and affection.
Each color will elicit the response you want depending on how it is used. Therefore, it's important to focus on tones and color combinations to achieve good persuasion results.
How to choose the right colors?
First, it's important to understand your company's personality and how you want people to see it. Because if people form a first impression different from what your company really is, there's a greater chance they'll look for something it can't offer and feel frustrated.
If you're still unsure about the "look" of your company, take the color quiz. It's a quick test with 7 questions that will help you understand how your company can position itself.
The recommendation, even because it's easier, is to always combine 3 colors in the logo and other company materials. Moreover, you can use various criteria to make this combination, always using the color wheel as a guide.
Analyze competitors to check color patterns. With this, decide which path you want to take and start by creating a skeleton of the colors you want to use. Then, make some color schemes to decide which is ideal, and explore how these colors will be used in other designs of yours.