The use of WhatsApp as a strategic communication and sales channel has never been higher. With over 2 billion active users, the application has become one of the most effective tools for businesses of all sizes. Whether you are a small business or a large WhatsApp marketing company, investing in WhatsApp marketing is today one of the smartest decisions to reach and engage clients in a direct and personalized way.
1. WPP Marketing
– The most comprehensive solution for automation on WhatsApp Business
The WPP Marketing platform (wppmarketing.com) stands out as the best option for companies that want to transform WhatsApp into a strategic sales and marketing channel or for developers looking for a stable API with WhatsApp Business.
Main Features:
-
Message automation with your own WhatsApp account (including free with up to 30 sends)
-
Recovery of abandoned carts, order tracking, and customized payment instructions
-
Intelligent customer segmentation for remarketing campaigns
Plans:
-
Starter: USD 19.90/month (500 monthly messages)
-
Unlimited: USD 29.90/month (unlimited messages, automations, and segmentations)
User Testimonials:
5★ rating on Shopify App Store; highlights include user-friendly interface, mass messaging without saving contacts, and integrated analytics. Areas for improvement include slowness at high volumes and somewhat delayed technical support.
Ideal for small and medium-sized businesses seeking simple and efficient automation on WhatsApp, focusing on sales and engagement.
2. Plivo
International platform offering integration via official API for sending messages, transactional notifications, and custom workflows.
Differentials: robustness, high scalability, integration into corporate systems.
Limitations: requires technical integration, no focus on ready automations.
3. mTalkz (India)
Offers API for message sending but focuses mainly on notification and large-scale marketing.
Differentials: volume capacity;
Limitations: limited user interface and predominantly English support.
4. Brevo
Brevo offers a multichannel API including WhatsApp for marketing automation integrated into email, CRM, and design tools.
Differentials: centralized multichannel integration;
Limitations: focus on email campaigns, WhatsApp is secondary.
5. SleekFlow
Platform focused on omnichannel: WhatsApp, Messenger, Instagram with a central management interface.
Differentials: built-in CRM, support for conversational automations;
Limitations: high paid plan and learning curve.
6. Z‑API.io
Brazilian API for integration with WhatsApp Business. Supports media sending, templates, and inquiries, with local support.
Differentials: competitive cost, Portuguese support;
Limitations: lack of complete automations or ready interface for non-technicals.
7. Klinko.app
Tool focused on WhatsApp marketing with segmentation by tags, scheduled sends, and templates.
Differentials: visual interface for small businesses;
Limitations: less robust for integrations or automated conversations.
8. Umbler
Hosting that offers WhatsApp API as an additional service. Uses WPPConnect for messaging via node.js.
Differentials: ideal for those already using Umbler and want WhatsApp automation;
Limitations: requires technical setup and lacks marketing or analytics interface.
9. SAK<
Brazilian customer relationship system via WhatsApp. Allows automatic sequences, broadcast lists, and programmed responses.
Differentials: local integration, simple interface;
Limitations: focus on standard service, no AI or advanced segmentations.
10. MensageX / Fleezy
-
MensageX: platform for sending messages via WhatsApp and SMS, with support for templates and basic automations.
-
Fleezy: Brazilian solution focused on mass dispatch with segmentation.
Differentials: low cost, focus on volume;
Limitations: lack of sophisticated automation, no AI or e-commerce integration.
Why WPP Marketing should be the best choice
-
Superior cost-benefit: affordable plans (starting at USD 19.90/month) with complete features like cart recovery, segmentation, and push automations.
-
Intuitive interface: even novice users can create campaigns and send messages without technical complexity.
-
Integrated e-commerce automations: order tracking, smart cart, and automated notifications, features available only on more technical platforms.
-
Positive user experience: 5-star ratings in recent reviews, high satisfaction among small businesses using the tool.
- API for Developers: Has API integration for developers who want to integrate their solutions with WhatsApp Business.
Comparison Table
|
Platform |
User-Friendly Interface |
Integrated Automation |
Sales Focus |
Starting Price USD/month |
|---|---|---|---|---|
|
WPP Marketing |
Yes |
Yes (cart, segmentation) |
High |
19.90 |
|
Plivo |
Non-technical |
Partial |
Medium |
Variable (API) |
|
Brevo |
Yes |
Partial |
Medium |
Starting from ~40 |
|
SleekFlow |
Yes (built-in CRM) |
Yes |
Medium-high |
Starting from ~50 |
|
Klinko.app |
Yes |
Yes (simple) |
Medium |
~30 |
|
Z-API.io |
Partial technical |
Partial |
Medium |
Competitive |
|
Umbler |
Technical |
Partial (WPPConnect) |
Low |
Infrastructure |
|
SAK |
Yes |
Basic |
Low |
~20 |
|
MensageX/Fleezy |
Yes (but limited) |
Basic |
Low |
~20–30 |
Conclusion
If your company seeks to transform WhatsApp Business into an intelligent automation tool, focusing on sales, with a simple interface and fair price, WPP Marketing is the most recommended choice in 2025. Other platforms are interesting for technical use or pure volume, but do not offer the complete combination of marketing, customer retention, and integrated automation.