Neuromarketing is increasingly used to attract public attention. These strategies aim to influence people's emotions, thus increasing the chances they will make a purchase.
Neuromarketing strategies are based on the 3 brain structures that influence decision-making, namely the limbic system, neocortex, and reptilian system. Here are some tips.
Impactful images
Images are what attract public attention the most initially. Therefore, it is important to invest in them. Use images that evoke desires, highlighting the results your product/service provides.
Don't forget to use striking colors, maintain visual identity, and make good use of contrast. After all, the more professional your image, the more credibility it will convey.
Mental triggers
Also known as “copywriting,” these are phrases that provoke feelings of curiosity, security, scarcity, novelty, authority, among others. This Neuromarketing strategy is widely used on social media.
The use of 0.99
Although it seems outdated, it still works. This Neuromarketing strategy conveys the perception of lower value to the customer.
Testimonials
The public trusts your customers more than they trust you. Therefore, show them what your customers are saying about the product. Good feedback will function as recommendations.
5 senses
Using the public's 5 senses to attract them is an excellent strategy.
- Vision: Digital images, clothing, decoration…
- Olfaction: Smell of coffee, incense, perfume…
- Taste: Offering tea, coffee, tastings…
- Touch: Textures, temperature…
- Hearing: Audios, videos, good music…
Benefits of Neuromarketing
Neuromarketing is not something new. These strategies have been used for many years, especially in supermarkets. The goal is to make the product/service attractive, interesting, and unforgettable.
With well-applied Neuromarketing techniques, the product/service stays in the public's memory, which may not purchase at the moment but will buy in the future. The great advantage of this is reaching people's emotions.