If you have an APP and are struggling to increase downloads, this article is for you! The truth is that the vast majority of apps do not succeed.
This difficulty is the result of a weak marketing strategy amidst so much competition. Indeed, standing out is a challenge, but it is not impossible. Here's how you can do it:
APP Sharing
Start by sharing your APP with people you know and don't forget to ask for their reviews. This is a good start that will bring more visibility.
Besides your own sharing, encourage these people to share too! A good option is to reward people who get downloads for you. Therefore, a loyalty program will help you with that.
It is important to enable the WhatsApp sharing option in your APP. This way, it makes it much easier for the customer, who can share quickly and conveniently.
Partnerships
This is one of the best ways to generate downloads. However, to do this, you will need a good network of contacts. Evaluate which people in your area are more relevant and start following and contacting them.
However, don't forget that you also need to offer something in return to your potential partners. Identify your business's value and sell it to prove relevance.
Email Marketing
When we talk about promotion, it is not only to attract new users. Promotion should also happen to retain current users.
Ask for the user's email when they are registering in your APP. Thus, you can send emails about updates, content, opportunities, holidays, and other topics relevant to your business.
Comments on Social Media
With this strategy, you don't need to spend money. You can take advantage of question sites, blogs, and social media to answer questions and add comments talking about your APP.
Thus, this strategy can be applied every day, the more the better. Over time, you will see the results. Know how to talk about your APP, not as the person in charge, but as a friend giving a valuable recommendation to the reader.
Entrepreneur Groups
These groups are excellent for you to promote your APP and make new relevant contacts for your business. Besides the exchange of knowledge, entrepreneurs support each other.