Promotions can be a great way to showcase your products to the public and win new customers. However, not everyone always succeeds with the promotions they create.
In the rush to quickly sell a product from past stock or attract new customers, some companies create promotions hastily and without planning. Customers are not genuinely attracted or feel deceived due to lack of information.
1. Plan!
Forget about the rush to get new customers. When there are desperate measures, potential buyers quickly notice. This creates a bad impression of the company.
If you want to get rid of a product that's in stock, take the time to build a strategy to sell it. You need to know your customer and understand what attracts them, so study your audience!
2. Set deadlines for promotions
There are more suitable moments to carry out promotions, according to the social timing, like the start of summer, Mother's Day, Christmas, among others. Times of financial crisis can also open up possibilities for new promotions.
Taking advantage of these dates is a very efficient strategy. Therefore, it is important to define an annual promotional calendar.
3. Provide all the information
Do not create manipulative or misleading promotions. People are not influenced in this way, and the company gains a bad reputation. Therefore, do not leave out any information and show everything clearly.
4. Make it clear what the customer will gain
The customer should understand exactly what benefits they will receive. Benefits are the main attractions, highlight them to spark interest from your customers.
5. Focus on promotion
There's no point in running a promotion if no one knows about it, right? The aim of promotions is also to attract new customers, so work well on the promotion. Study marketing strategies to ensure this promotion circulates as much as possible.
Be creative and use technology. Don't just settle for putting a sign in front of the place. Share on social media, send messages on Whatsapp, create interactive Stories…