This is the first time a consumer contacts your business. Do you know what to do to get them to return and become a recurring customer? We already know that quality and price must align, but what else can be done? See below.
Be kind and empathetic
It's important for the customer to feel that you care about the problem they want to solve. So, show your human side beyond just being a salesperson.
If they are going through something you've experienced or if you know someone who has, share how it was. This way, you'll build a bond of trust.
Understand what they want
Clients rarely want the product for its own sake. Typically, the product has a personal and emotional significance to them. If someone is looking for a beauty product, they might be seeking self-esteem, so give that to them during your service.
Comfort, speed, convenience... These are hidden (not so hidden) desires behind the product/service you offer. Learn to have the sensitivity to understand what they really want.
Don't just be another one
If your company is ordinary, it will have nothing special to make your customer return or even remember you. You need to stand out! For this, have a differentiator that matches your identity.
This differentiator usually lies in the environment, offering tea, putting an air freshener, giving a massage (depending on the local service), offering a treat... The list is endless. Just remember to be creative to offer something interesting.
Join a loyalty club
By joining a loyalty club, the customer will feel like they're gaining something extra. It's as if they're being rewarded for buying something from you.
Thus, the benefits you offer are not limited to your business, surpassing barriers where many businesses are still stagnant. The customer will always remember you because they know they have much to gain.
Master your business
Be a confident professional. Your confidence will be felt by your customer, who will trust more in your ability. No matter the area you operate in, confidence is a key that opens many doors!
Study, stay informed, and work on your communication. This way, you can convey clear and secure messages to the customer who seeks you out.
Don't ignore after-sales
This is the biggest mistake of all! Many professionals forget this. The customer needs to know that you care about them and that you weren't just being nice to make a sale.
So, if possible, get in touch with them later, whether by email or social media. Ask what they think about the product/service and anything else you see necessary.